Back To 1995

   Chapter 227 Three Fires

   Hearing Jobs, Song Yang was not suspicious. Silicon Valley, technology, and the Internet are actually a circle, and people in this circle can be more or less related.

As for Ken Williams, he will definitely have something to do with "old friends" like Steve Jobs, but Song Yang feels that Ken Williams can distinguish the importance and know how to make choices when it comes to major events. , whether to choose his career and worth, or choose the "old friend" side, he can definitely make the "correct" choice!

   "Jobs is going to return to Apple?" Song Yang also asked Ken Williams. At the Microsoft Developer Conference last year, Song Yang met Jobs. He personally stood for Microsoft and stimulated Apple's board of directors.

Think about it, the founder of Apple actually hooked up with his nemesis, which is equivalent to making the contradiction completely public. Jobs’ attendance at the Microsoft Developer Conference is almost equivalent to saying that Microsoft is more important than Apple. Swollen.

Coupled with the huge losses of Apple in the past two years, the stock price has fallen below ten dollars, the huge loss is nearly one billion dollars, and the market value has been surpassed by Netscape, which is less than three billion dollars. Jobs and Microsoft are together, and it is even more so. Started by countless media rumors, Apple seems to be close to bankruptcy.

Irene, who was sitting next to Song Yang, also pricked up her ears and listened. No matter what happened to Apple, it was in the technology industry. There were very few companies that could challenge Microsoft. My heart will tremble a few times. Without Apple, in the field of operating systems, Microsoft will be sued for monopoly.

As long as the Apple system still has 1% of the operating system share, Microsoft can say that it has no monopoly, but without this 1%, then Microsoft may have to consider when it will be chased and bitten by the mad dogs of the American Ministry of Justice. .

   So at this time, it is estimated that Microsoft is more anxious than Apple's board of directors, and can't wait to go to battle in person and invite Jobs back to Apple. The last time Jobs was invited, it was actually a demonstration to Apple, and let them do something quickly!

  Jobs' return to Apple is driven by almost all parties. If nothing else, if it comes true, it will become one of the annual news in the technology industry, and Irene is naturally concerned.

  Ken Williams listened to Song Yang's words and shook his head, "Not sure, you have also heard about Steve's character, he..."

   Hesitant to speak, Ken Williamston said after a while, "If he returns to Apple, it will be the beginning of Apple's turmoil!"

Williams knew Jobs, he knew what kind of person Jobs was, Jobs was paranoid and arrogant, if he returned to Apple, he would definitely win the power of Apple, and the people who drove him away before, and the current Apple The president, director, etc., unless Jobs's blood was washed away, he would definitely not announce his return to Apple.

At that time, Apple still doesn't know what kind of turmoil it will experience, and if Jobs can't save Apple, then Jobs may have a stain on his back that can't be washed off in his life. Ken Williams is a little worried about Jobs returning to Apple. of.

Song Yang stuffed a few mouthfuls of party snacks, listened to Ken Williams' words, drank a sip of brandy, thought for a moment, and then said, "If Jobs returns to Apple, if necessary, I can support it here. he!"

   "The Americas Global Investment Fund can subscribe for Apple bonds, and Snow Mountain can issue Apple-based games, or jointly launch a co-branded computer!"

Listening to Song Yang's words, Ken Williams couldn't help but smile, no matter how important Song Yang's support was, at least this statement was absolutely beneficial to Jobs, "I think Steve, I'm glad to hear that Song, your statement."

  Irene, who was familiar with Song Yang, couldn't help showing a suspicious look, but she knew that Song Yang was a geeky person, and she never played a fishless nest. Irene couldn't help but wonder if Song Yang had any thoughts about Apple.

  Song Yang really doesn't have many ideas about Apple right now. He just wants to make a hole first, and take advantage of Apple's low stock price to make a hole first.

   Now that Apple is crumbling, the person who can save Apple is probably Steve Jobs, apart from those legendary professional managers.

   As for taking a step ahead of Steve Jobs and taking Apple into the bag, it is not that there is no chance at all. If Song Yang really wants to give up a number of industries such as America Telecom, ICQ, and Double-click Company, it is possible to privatize Apple, but it is too uneconomical.

Even if you buy it, I am afraid you will have to clean up the mess that Apple is about to go bankrupt. Even if it is as strong as Steve Jobs, it will take a lot of effort. Finally, at the turn of the century, Apple will be brought out of the pit. The Internet is the most powerful. During the frenzy, Apple’s market value reached $5 billion, which is not as good as the current Netscape, and far less than Yahoo.

   Now investing in Apple is not only for the hardware industry, but also for the hardware industry. Apple still has a lot of design masters and supply chain talents. Cooperation with Apple is not useful for the hardware industry that Song Yang is still building.

As for whether there will be competition in the field of smartphones in the future, it will be at least ten years later. Who knows what the scene will be at that time. Anyway, for more than ten years, the hardware industry in Song Yang's hands will be completely different. If you can't surpass Apple, you don't need competition.

The party was tossing around in the middle of the night. Song Yang, Erin, and the Williams couple stayed on the party for a while before leaving the venue early. It was Mike Morhaime, Gabe Newell, and the Hauser brothers. , stayed in the party until late at night, and then dragged the tired body away.

   On the second day of the American game industry, there was a big news that Xue Leshan, which had just been acquired by ICQ, welcomed back the founder Williams and his wife. This news quickly spread throughout the entire game industry.

   After Ken Williams and Roberta became presidents of Snow Mountain, Snow Mountain announced a reorganization. Blizzard, Valve, and R Star were announced as the three major game studios under Snow Mountain.

The restructured Xue Leshan announced that its main energy will be used for game publishing, promotion and game derivatives, that is, publishing games, as well as selling game peripheral products. In addition to traditional game use products, there are also game character models, Posters, game toys, clothing and many other products.

Ken Williams and Robert, in an interview with the professional game media IGN, which was just established this year, declared, "Xue Leshan will be a brand new beginning, and we will provide the best gamers to global gamers. Games and experiences, if necessary..."

   At the end of the interview, Roberta even said, "Xue Leshan will build the world's first game theme park!"

   The newly reorganized Xue Leshan is full of Bigram, and even called to build a world-class game theme park, with a posture of not bad money, which caused a lot of restlessness among American game users.

Although there is a lot of suspicion of bragging, this operation has made Xue Leshan, which has been quiet for the past two years, to return to the C position in the game industry. In view of this, ICQ's publicity department will take the opportunity to stir up fire again, please professional The design company designed a set of game theme park drawings for Xue Leshan, including game characters, derivative movies, game props, snacks, hotels and other complete facilities.

  No matter when the construction starts, Xueleshan can use the game theme park every year to stir up the heat, and the higher the popularity of Xueleshan, the better it is for the listing of ICQ!

   In addition to making some hype for Xueleshan, Ken Williams and Roberta began to adjust the business of Xueleshan on a large scale.

  Ken Williams is responsible for re-signing agreements with Nintendo, Microsoft, Dell, and offline game store distributors, etc., so that the games and peripheral products released by Xue Leshan can be sold in game consoles, PC computers, and game retail stores at the same time.

  Roberta is responsible for helping Blizzard, Valve, and R Star develop new games, and contacting other game developers. In addition, Xueleshan also secretly began to develop the "Xueleshan Online" platform.

Snow Mountain will not announce to the public before the completion of the online development of Snow Mountain, so as not to affect the publishing business. After the development of the first digital game platform of Snow Mountain is completed, it will be directly promoted. It is expected that by the first half of next year, the digital game platform will be in the future Time to operate!

   In addition to bragging, secretly preparing to develop Xue Leshan Online, and preparing to fight with Nintendo, the other two fires in Xue Leshan have turned the entire game industry into flames.

   When Ken Williams was interviewed by IGN, the "Dawning" plan he mentioned has also begun to spread widely in the game industry. The subsidy of "300 million" US dollars sounds particularly attractive.

   The news of "Xuele Mountain's 300 million US dollars, shining a light on the game industry", instantly swiped the screen in the game industry.

   Almost as soon as the news came out, a large number of small and medium game manufacturers and independent game studios immediately came to the door of Xuele Mountain.

Even if the cooperation conditions of the "Dawning Project" are actually somewhat harsh, such as accepting the subsidy of the "Dawning Project", 20% of the revenue of the games developed by the partners should belong to Xue Leshan, and the distribution rights are directly owned by Xue Leshan agent, the game copyright will also be managed by Xue Leshan within five years!

   Some media have questioned that Xueleshan is cutting leeks in disguise, tying game manufacturers to the chariots of Xueleshan, allowing small and medium game manufacturers and independent game studios to work for Xueleshan, and there are precedents in the film and manufacturer industries!

   However, in the face of such doubts, small game manufacturers and independent studios did not run away. Instead, overseas game manufacturers began to come to them.

  The annual subsidy for game development costs of 30 million US dollars is too late, but it will be gone. As for cutting leeks or something, there is no game development cost, and there is almost no food to eat, and I don’t care about leeks.

If the Dawning plan is to attract small and medium game manufacturers, then the operation of Xue Leshan will make the entire game industry uneasy. Nintendo's three major game platforms and several major game manufacturers have all begun to follow the same restlessness. stand up.

  Xue Leshan announced that it will create the Oscars of the game industry, officially hold the first TGA Game Awards next year, and launch the Hall of Fame in the game industry. As soon as the news came out, the global game industry was shocked.

   (end of this chapter)