Back to 1990

With so many restrictions, let alone Du Guoying a newcomer, the team is still relatively simple, even if the Zhu Lidong team do it, it will be difficult.

Being able to achieve the current three plans is enough to see his potential.

"To find a balance between products and premiums, in the face of the current market situation, we are unwilling to fight a price war, whether it is facing Bird, Motorola, or other foreign capital, so how can we lock in when the other party cuts prices? Staying at the price and guaranteeing a certain amount of sales are our number one problem."

Lu Feng looked serious, and sat there pondering for a while and then said: "The product is positioned towards the high-end. I agree with this point. It is necessary to build brand power so that users have certain social attributes after purchase, and even add friendship attributes. I don't agree with positioning business, it will make young people feel repelled."

"I think the positioning should be young attributes, light luxury brands, and strengthen the value of the product. It should not be easy to fight price wars. In terms of publicity, don't engage in pragmatism. Anything that has good signals, durable products, and good after-sales. carry!"

"In product advertisements, do not use words such as high-end, first and luxury, but let users feel these in the advertisements. In offline sales, it is necessary to improve the service attributes of stores and give young people the first experience of VIP service. Jiafeng VIP system, as long as you purchase a Jiaxun pager, you will automatically become a VIP customer of Jiafeng Electronics, enjoying priority service, door-to-door delivery, and after-sales priority."

A vice president next to him said, "Mr. Lu, buying a pager will become a VIP customer, and we will launch high-end services later. What should we do? Customers who buy our TVs and VCDs must have opinions. Besides, as users In terms of quantity, these services are also a large expenditure."

"Don't worry, there is a VIP level at the back, and the points system can be used. It is still a card game. For example, if you buy three pieces of VCD, TV, and pager, you will get an electric fan for free. This will be based on the profit. Look, at the beginning, I thought that the price of the pager should not be lowered. The price can be reduced in disguise, but the price cannot be lowered directly."

Lu Feng sat there thinking about it; "The direction is such a direction. In order to match such a direction, the shape design needs to be changed. The current all-black plastic is not high-end, and the shape design needs to be high-end. Go, increase costs."

Look at me, I look at you, the seven or eight chief engineers of appearance design present. They don't really know what Lu Feng wants, but there are still some drafts.

The designer, who hasn't had a bunch of drafts rejected by the leader?

A few minutes later, a stack of manuscript papers was placed in front of Lu Feng, and everyone looked through it. Some of the manuscripts were more killing Matt, some were too technically demanding, and some were too costly.

Lu Feng flipped through a piece of manuscript paper. The outline design described above is a silver stroke, and the shell clip is a contrasting design. There are three types of light blue, alloy steel, and black plastic. The buttons are also quite textured.

"What is the cost of this manuscript?" Lu Feng asked, placing the manuscript in his hand on the table.

"Everyone was very satisfied with this before. It was Li Gong’s work, but its cost is expensive. The spring technology requirements under the button are relatively high. Because it has a texture when pressed, we can’t make it at present. Only one Shanghai company can make it. Seiko, just such a small spring costs two cents, and this light blue alloy, we can't make it." Liu Cheng looked at the manuscript and considered the cost, and said: "The overall cost has risen by 7%. Ten, the cost of the shell has risen by 200%."

"Just use this." Lu Feng decided that the cost price of this thing was less than one hundred yuan, even if it doubled, it would only cost two hundred yuan. In order to quickly recover the research and development expenses, four hundred million was spent, which is not bad. .

At four o'clock in the afternoon, Jiafeng Electronics released an announcement about the postponement of the release date of Jiaxun's pagers and is expected to be sold on March 15.

Half an hour later, the Motorola branch announced that this year will be a heavy year in the mainland, and will continue to invest regardless of cost, increase supply, and serve more consumers.

Both of these news were circulated in the industry and will be published in the newspaper tomorrow, but as the most nervous company in the industry, Bird got the news the first time.

In the factory office, the expressions on the faces of the four of Xu Lihua were a little dull. Since the parties started to move, but there has been no sound. Unexpectedly, on the same day, the two companies sounded together, like a thunder, which blew up on the eve of the war. The clouded sky.

"Jiafeng Electronics has withdrawn?" Sui Bo sat there in a daze, and said, "According to their R&D team, plus the technology they bought, it shouldn't be."

"I think there should be a technical problem. They bought the technology and have to digest it by themselves. This is also time. A few days ago, I heard people in the industry say that a batch of them has been trial-produced and is undergoing testing. Suddenly postponed, may the product fail to pass?"

"Jiafeng Electronics will postpone it. It's the off season anyway. The key is why Motorola wants to increase production? Their market share is very solid. At present, our sales are good because of the low price. They have developed a large number of new users. The market share has not decreased."

"This analysis is correct. I think we should focus on Motorola. Their brand power is too strong. If you really want to start with us, you really can't hold it."

"It's not right, it's still based on Jiafeng Electronics. It is based on a price war. On the contrary, I think it is impossible for Motorola to reduce the price. The brand's tonality is there. Even if the price is not lowered, everyone can sell it."

"In fact, this is a good thing, if Jiafeng Electronics fights Motorola..."

Everyone was talking about it, there was a little noisy at the scene, Xu Lihua said: "Be quiet, I think, Jiafeng Electronics has a fight with Motorola, we can really think about it, but we also have to guard against it. At the same time, we must do a good job of market planning. Simply put, the days of making money as easily as the previous two months are basically gone, and it may even spit out the money earned in the past."

"But we still have to do, especially to prepare for a price war with Jiafeng Electronics, and accelerate the deployment of sales channels in stores, distributors, and franchise stores."

In their minds, foreign brands like Motorola cannot fight a price war. They sell at a premium price. Why do they fight a price war?

As Jiafeng Electronics announced its entry into the communications field, the industry has been clouded with clouds, and many companies are even preparing to follow up. Due to technical barriers, they cannot enter. But not everyone has Lu Feng's big money and 400 million to buy abroad. A laboratory.

Li Dongsheng called Chen Weirong to talk about this matter.

"Old Li, what do you think of Jiafeng Electronics this time? I can hear some news, news from international sources." Mr. Chen's voice on the phone was quite mysterious.

"International news? Oh, I can't keep up with people's footsteps. I'm still busy with Zhu Lidong. I wonder, the profit of selling a pager is so big?" Li Dongsheng wondered: "He didn't spend four. A hundred million? Even if the domestic market is fully covered, it can’t be earned back!"

"I recently talked to several Jiafeng executives, and I can understand the Jiafeng model. People don't earn money from the market or even policy subsidies. They earn money from people in Xiangjiang." Mr. Chen's voice was full of gimmicks: "This is something we don't know. Recently, I checked the newspaper on the side of Xiangjiang. Good fellow, Lu Feng has a good time playing there!"

"Don't make money from the market?"

"Yes, according to what the executive told me, how much money does the poor have? The money they earn is the rich, they desperately open factories, expand the market, and then go to Xiangjiang to make up stories for the wealthy people and get financing. !" Mr. Chen analyzed.

"Well, it seems that we still didn't understand, so what do you think the pager means this time? How many successes or failures?"

"It's hard to say, but he has offended people internationally. This time it was Motorola's people trying to get him. I think it's hard enough. Once he can't get money from the rich Xiangjiang, Jiafeng Electronics will collapse immediately!"

The two people were analyzing Jiafeng Electronics on the phone. Not only them, but many domestic companies wanted to understand the development model of Jiafeng Electronics, but they just couldn't understand it.

Recently, however, some people have begun to understand how to play this game, that is, debt financing is blowing a valuation bubble.

The fifteenth day of the first lunar month has passed. This year has passed completely. Schools have opened one after another, and enterprises are on the right track. Huasha Cosmetics Factory has officially transformed and started to make daily necessities. Starting from washing clothes, soap, toothpaste, etc., it has been greatly improved. .

After a lot of school, followed the two classmates to go home, dangling around with the schoolbag in his hand, seemingly wishing to throw the schoolbag directly away.

I just went to school today~www.wuxiaspot.com~ The teacher said that there would be a parent meeting and asked parents to be there.

Jiang Xiaoyan just got off work just after 7 o'clock in the evening. As the factory improved, her mood improved a lot. Zhang Fengxia also came back tonight. They have a plan that needs to be changed and will be finalized tomorrow.

"Hello Aunt Fengxia!" Duoduo said hello to Zhang Fengxia.

"The winter vacation homework is not finished, did the teacher hit you?" Zhang Fengxia asked while sitting on the sofa, nibbling on melon seeds.

"I finished writing. After I went to school, I copied Huang Jian's." Duoduo's little face was quite proud.

"Is they let you copy?"

"I have benefited him. I am now a health commissioner, and recently my books are particularly good for selling. This is the kind of book that our school can't buy. They all want to buy it. I will sell it to him at a low price." Duoduo from the school bag I took out a slightly delicate writing book.

Zhang Fengxia sat down and slapped her lips, and suddenly understood what it means to be near Zhu, Chi and Mo, black.

"You, let's put your mind on your studies. After the summer, you will be a second-grader."

Duoduo pouted and ignored it. Since the end of last year, she has made more than a dozen of pocket money by selling notebooks, pens, erasers, and stationery boxes that are not available in the school commissary.

"Mom! Mom!" Duoduo ran to the kitchen and shouted: "Tomorrow there will be a parent conference, and the teacher will let parents go."

"Parents' meeting? Are you causing trouble again?" Jiang Xiaoyan asked, turning her head to look at her.

"No, just let my parents go." Duoduo stood there not daring to see her.

"Parents' meetings in the past were always let me go, you can honestly say."

Zhang Fengxia stood up and walked over and said: "The teacher asked to go and call him. It's not in another province. I saw a newspaper report on him a few days ago."

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