Age of Dreams

The Spring Festival this year is still at the end of January.

The traditional Spring Festival Gala usually begins to prepare slowly from July.

Since Niu and Feng Xiangsheng split up, it is said that Uncle Feng usually handed over the book at this time, and if one fails, the second one will be changed, anyway, it will be changed until the director team approves it.

His status is already good, and he is still a high-level member of the democratic faction, so under normal circumstances, the director team of the Spring Festival Gala will give him face, so his show has been held every year in recent years.

Every year in the past, everyone hoped to show their faces on the Spring Festival Gala, even if it was money.

But something is different now.

In addition to Xiangshui Satellite TV, Dragon TV, Jiangnan Satellite TV, Liaodong Satellite TV, Yuedong Satellite TV and other big-name and wealthy satellite TVs have all started to hold their own Spring Festival Gala.

Although the first few times may not be successful, but as long as you have experience in doing it slowly, many viewers will naturally watch it.

After all, many people will feel bored watching those uninspiring CCTV Spring Festival Gala every year.

Local satellite TV is different. This year they invite whoever is the hottest person, and whoever's song you like to listen to. Although this cannot attract middle-aged and old audiences, it is a great attraction for young audiences.

They are at the age of rebellion, they least like to follow traditions, and they least like to follow others' advice. They just like novelty and fun things.

Some so-called "educators" are very worried about this, saying that it is not good to continue like this, and they will become a ruined generation. We must respect tradition and follow the rules.

However, Xiao Qi has always believed that these "educators" are nothing but farting, and dare not say anything else. Look at the students taught under their education system in terms of knowledge and hands-on ability. Just know if they have the ability.

Very simple to give an example.

Since being westernized, Japanese young people like to eat western food, bread and milk in the morning, and western steak in the evening, which is not traditional at all.

But after they were 40 years old, they naturally started to eat miso soup and rice in the morning, and traditional Japanese food at noon and evening, returning to the traditional Japanese eating habits.

In this process, they didn't understand the teaching of this truth until after there was any "educator"'s heartbroken appeal. Instead, under the customs of the whole society, after their minds matured, they spontaneously returned to this place. a state of life.

Huaguo is just the opposite. The more those "educators" yelled not to do things, they did it themselves, and then the scandal was exposed, which made them have no credibility at all.

Children are not fools, and you yourself are not righteous, how can you teach others?

So they become more rebellious and want to live according to their own ideas.

Of course, such thoughts are usually not very correct, so they usually suffer a lot, and they will regret it when they grow up. They should study hard and not be so rebellious.

Leave this aside.

Xiaoniao.com's online Spring Festival Gala is actually better than the general TV Spring Festival Gala.

Its audience is not only young people, but also many middle-aged and elderly audiences.

No way, now many families have installed Bird TV. Not only can you watch the live broadcast of various channels, but also have the function of watching back. There are also countless TV series and movies, and even Beijing opera, which is the most suitable The elderly watch it on-demand when they have nothing to do on weekdays.

In addition, the various documentaries of Little Bird TV are also very popular among middle-aged and elderly people.

Whether it is the original "China on the Bite of the Tongue", "Journey to the Yangtze River", "Journey to the Yellow River", or the later "Journey to the Coast", "Journey to the Frontier", "Journey to Hundreds of Mountains and Rivers", etc., the documentaries of Xiaoniao.com are all With excellent feelings, exquisite camera pictures, simple life... etc., it attracted everyone's attention and made the ratings hit new highs repeatedly.

What is strange is that other satellite TV and production units have also produced a lot of documentaries, but even CCTV's documentaries are not as good-looking as Xiaoniaowang's.

The lack of funds is one aspect, and the fineness of the production is another aspect. The simplest sentence is that Xiaoniaowang has money, and it is not worried about cutting corners because of cost issues. Naturally, many people like things that are made seriously.

The middle-aged and elderly people watch it over and over again, which represents their recognition of Xiaoniaowang.

Because there are such exquisite documentaries as a basis, middle-aged and elderly people often pay attention to other programs of Xiaoniao.com.

For example, "The Voice of Huaguo", "Huaguo Talent Show", "The Show of the Year" and other programs have always had a large proportion of middle-aged and elderly audiences. This shows that good variety shows are definitely not only liked by young people. It should be both refined and popular.

Even variety shows are like this, so Xiaoniao.com's online Spring Festival Gala is even more popular.

Last year’s online Spring Festival Gala was compressed to 5 days and 5 shows. Compared with the first year, the level of detail has not improved much, but the number of viewers has increased by 20% compared with the first year, with 500 million viewers, which is completely unexpected. Little Bird Net's expectations.

Under such circumstances, Shen Wuyan naturally paid special attention to the online Spring Festival Gala this year.

In October, the program group for the online Spring Festival Gala started the preliminary preparations. After passing Shen Wuyan's review in November, they got busy.

After the National Day in October, Xiaoniao.com's "Who would you like to see on the Spring Festival Gala" post began to be pinned to the top of Xiaoniao.com's forum.

All stars and groups with more than 1 million votes will enter the primary election in the first step.

One month later, the second round of voting will end. Among these top 50 stars, Xiaoniao.com will try its best to invite them. As for the rest, it will selectively enrich the content of various programs , It’s not just singing or sketches, it’s too monotonous.

Same as the previous two years, Chen Xiaoer and Uncle Zhu were still standard matches, and many Hong Kong and Taiwan singers were selected, and some young faces also began to appear on the invitation list.

The power of netizens is extremely powerful.

In recent years, more and more people like Korean entertainment. I don’t know how this group of young people are connected. This year, Girls’ Generation ranked fifth with a high number of votes. They are in the group that must be invited, and Japan’s national treasure. The old singer, Mr. Tanimura, unexpectedly ranked 38th with the strong support of a group of middle-aged and elderly fans.

Zheng Qiangmin, the director of the Internet Spring Festival Gala, and Han Zhang, the chief director, couldn't laugh or cry at the result.

Although the online Spring Festival Gala is a hodgepodge, audiences like this hodgepodge very much, so they have been doing more and more vigorously in the past two years.

Even the prestige of the two of them in the circle is growing.

Don’t look at the online Spring Festival Gala of Xiaoniao.com. There is no satellite TV platform at all, and the ratings are only based on the number of viewers on Xiaoniao TV and the Internet, but the proprietress is rich and self-willed. It doesn’t matter what star you are, as long as you are popular, we will all Please, tell me, who doesn't like such a party?

CCTV's Spring Festival Gala still pays attention to this and that, but as long as the general direction of the online Spring Festival Gala is not wrong, the rest will not be so particular. The biggest goal is to make the common people happy to hear and see.

Those stars hardly said they didn't support it.

For example, Chen Xiaoer, Uncle Zhu, and Uncle Benshan's disciples all come as soon as everyone has discussed it.

Hong Kong and Taiwan stars who are not smart like monkeys, who don't know that the proprietress of Xiaoniao.com is Xiao Qi's woman, and she and Huang Fucai, the proprietress of Wei. The real one, once she helps to say a few words, does a few promotions for herself on Wei.

no way.

Since entering the new century, a group of young people in Huaguo in the 1970s and 1980s have grown up. They have sufficient nutrition and have learned how to dress themselves. Therefore, there are a lot of handsome men and beautiful women, and with such a large population base, There are many more stars of all kinds than Hong Kong and Taiwan, and because they are from their own people, they are very popular among young people.

The Hong Kong and Taiwan stars who used to have great fame gradually became second-rate, and even gradually faded out of people's vision after a few years. Only a few old stars are left to support the scene, and the new stars are basically all finished. , that is to say, it will only become popular locally, and there is no room for success at all.

Therefore, Xiaoniao.com has no difficulty in inviting mainland stars, Hong Kong and Taiwan stars, but the two responsible persons from South Korea and Japan have made it difficult.

South Korea is a little bit better. Although Girls' Generation is the leading actress in South Korea, it is not difficult to imagine based on the relationship between Qi Shao and Li Jianxi.

Japan is the only one whose relationship with China has been very stiff recently. Whether inviting an old Japanese singer will cause some problems and affect Xiaoniao.com is something they should consider.

So they directly asked Shen Wuyan about this matter, Xiao Zongzhong naturally didn't understand, she called her husband again, and then replied, "No problem".

What are you kidding.

Tanimura Shinji is a serious Japanese friend, and he has always been very fond of and full of affection for China. His song "Stars", which created a Japanese ratings record, is that he has never been to the Yellow River, but he dreams of seeing it by himself. I wrote about the situation of the Yellow River.

Because of actively communicating with Huaguo, Tanimura Shinji has a good impression at the top, and in fact he will be invited to visit Huaguo many times.

The more tense the relationship between China and Japan is, the more you should treat these Japanese friends generously, otherwise you will make all the Japanese hate Huaguo, and let them twist into a rope to run on Huaguo, that is not a good thing! (~^~)