Age of Dreams

After several capital injections by Xiao Qi, Alibaba Group now has more than 50 billion yuan in cash.

For this reason, the shares of the management such as Ma Yun were once again diluted, but seeing that his dream was about to be realized step by step, Ma Yun didn't care much.

Besides, Xiao Qi has promised that if Ma Yun stays in Alibaba for 10 years, he will give him 2% of the shares. U.S. dollar shares are also very valuable to him.

Compared with so many shares, the salary bonus of no less than 200 million yuan per year seems a bit insignificant.

Since its inception, Taobao.com has positioned itself as a service provider rather than a participant.

So they are the C2C way, which has one of the biggest advantages, that is, you don’t need to spend much money at all, just build the platform and let buyers and sellers come in.

At that time, Ma Yun was not as high-spirited as before. He just saw EBAY enter Huaguo, so he founded a shopping website exactly like EBAY to compete with them.

Except that EBAY charges sellers and buyers fees, while Taobao.com does not charge any fees, the models of the two are exactly the same.

But because of this free policy, EBAY, which swept the world, was directly beaten by Taobao.com, and gave up the world's largest market in despair.

But Taobao.com is not without mistakes. If they chose not to compete with EBAY, but chose the same model as Amazon, then not only can they directly kill Jingxi, but they can also extend it further to expand the B2B business. It is occupied, in this case, it is the real Internet overlord, and it will not share the world with Jingxi.

Of course, this is also related to the fact that the Alibaba Group does not have so much money. Just look at the development track of Jingxi. How much money did you burn all the way to the later glorious step? Brother Dong's shares have been diluted again and again, not because of the need to burn money continuously. Is that why you keep selling shares in exchange for money to develop Jingxi?

In 2004, in Huaguo, not to mention the model of Jingxi, even the model of Taobao.com, few people could be optimistic about it. How could so many people invest money in Ma Yun?

One of the big reasons why Dongge's Jingxi can attract so many investors in the future. It is because Ma Yun has done Taobao so well that people have seen the unlimited prospects of online commerce in China, so they dare to invest in it one after another.

In this life, Ma Yun also has no chance to correct his mistakes, because Xiaoyao Mall has developed faster and better than Jingxi Mall in the previous life. Raiders of the national B2C market.

Let alone Taobao.com, even Amazon was caught off guard. Just watched Xiaoyao Mall hit their share below 10%.

If someone else is changed, Bezos will definitely think about fighting.

But the boss behind Xiaoyao Mall is Xiao Qi, who is more than 20 times richer than him. Huaguo is Xiao Qi's home field again, so Bezos can only sigh in awe.

but. Bezos has always been a heroic figure. He thought of his own situation from the rise of Xiaoyao Mall, and then used the fastest speed to strengthen market development in Europe and the Americas, and then especially accelerated the development of markets in Japan, South Korea, the Philippines, etc. The layout of the country is to strive to seize the Asian market before Xiaoyao Mall has gone abroad.

Because he knew that a mere Huaguo market could not satisfy Xiao Qi's ambitions, and at worst, Xiao Qi would also attack the Asian market.

not to mention. Bezos had dealt with Qin Yibin, CEO of Xiaoyao Mall, and his first impression was that he looked like a Japanese. Although the surface is respectful, there is a falcon's gaze in his eyes, and he has a strong ambition to develop. Such a person is the most difficult to deal with.

As a result, when Bezos was still developing the Japanese and Korean markets, Xiaoyao Mall entered the Indian market in one fell swoop, and in a short period of time, quickly occupied the Indian B2C market and gained more than 200 million users. market, and they are all the most elite group of consumers who have escaped poverty in India, which is even more commendable.

Don't mention the entanglement between Bezos and Xiaoyao Mall, let's go back to Alibaba.

Taobao.com is very rich now, so Ma Yun also wants to develop further, to do the same B2B2C business as Japan's Rakuten Mall, that is, Tmall Mall.

After spending a lot of thought and getting Xiao Qi's approval, Ma Yun began to advertise on major media at the beginning of October, focusing on promoting his 1111 Singles Shopping Festival, striving to have a shopping carnival for all on that day .

Online media, print media, TV media, and paper media, the advertising costs of these four major platforms are estimated to be as much as 1 billion RMB per month, which can be called super generous.

Xiao Qi was not surprised by this either. Since the Alibaba Group was acquired by Xiao Qi Holdings, Ma Yun has been bold in spending money. Taobao.com has accelerated its development in the past two years. An important reason is the various supporting facilities Can keep up, and then there are a lot of advertisements, so that more people pay attention to Taobao.com and use Taobao.com.

Now for this very important Tmall mall, Ma Yun is even more willing to spend money.

CCTV’s bid king is only 100 to 200 million yuan a year. He wants to use up 1 billion yuan in a month, and it is said that there will be an additional fee of 5 billion yuan next year. This is a business that the media will wake up laughing at. what!

With money clearing the way, Tmall will spend more and more time bombarding people's eyeballs.

Now with Taobao.com and Xiaoyao Mall, the number of young people shopping online has increased significantly, so when they see Tmall Mall, they will subconsciously learn about it, and then discuss it in their circle of friends.

After such a back and forth, the 1111 celebration carnival in Tmall Mall naturally became popular.

One after another, big manufacturers and companies have settled in Tmall Mall, which ensures that the products on Tmall Mall are at least authentic.

And they are not only authentic, because they have eliminated the costs of various channels and only need to pay for website operating costs and express delivery costs, so their cost is very low, and they dare to sell them at a price that is 50% cheaper than physical stores.

But they won't do that, after all, they have killed all their physical stores and distributors, how can they support so many people and make money with their online income alone.

So they negotiated a price with Tmall, which is generally 12%-20% cheaper than the physical store, which is not only much cheaper, but also can be delivered directly to the home, which is very attractive.

This is at the beginning, Xiao Qi remembers that after two or three years, their prices are usually about 5%-8% cheaper than those in the store, and the price of more than 10% is less, but because of the formation of a kind of online shopping Atmosphere, so there are quite a few people who buy from the online Tmall mall, which can also make them a large profit.

Now, the discount of up to 20% has really attracted many people.

Even with such a high discount, it is usually only on big-ticket items, such as air conditioners, TV sets, washing machines, computers, etc., but young people can't bear the thought of being so much cheaper.

Especially those who are new to work or newly married. When they are living on a budget, they are naturally very excited when they see that they can buy large items at a low price. For a while, they also have the excitement of purchasing all of them and being able to save 10,000 to 20,000 yuan.

As everyone knows, if everything is properly configured, it will cost at least 70,000 to 80,000 yuan, which is quite a big expense.

Such a move of Tmall Mall naturally attracted the attention of many competitors.

The life of Suning Mall and Gome Mall has not been easy in the past two years.

Taobao.com didn't have much influence on them, but Xiaoyao Mall pointed at them as soon as it came up. The more prosperous Xiaoyao Mall was, the worse their business was.

Suning and Gome have beaten department stores and people’s shopping malls to the brink of failure by relying on centralized procurement, direct purchases from manufacturers, etc. Now Xiaoyao Mall is even more extreme than them, and there is not even a single store. This alone saves too much money. , and then they can hit Suning and Gome in the same way, just like they hit department stores and people's shopping malls back then.

It's just that the Internet age has not yet fully arrived, and there are still many people who like to go to Suning and Gome to spend money, especially those who are a little older.

So in the past two years, they have been able to barely maintain the growth of their performance, but at most it is a growth rate of 3%-5%. Little slag.

As a result, even Taobao.com has joined the camp of big manufacturers, allowing companies such as Gree and Midea to settle in Tmall. Isn’t it just another way of Xiaoyao Mall?

After these manufacturers have entered, it is equivalent to chasing after Suning and Gome's centralized sales of electrical appliances malls!

However, the general trend is irreversible, and it is impossible for them to ask manufacturers not to sell products on the Internet.

In order to solve this problem, since Ma Yun announced the establishment of Tmall Mall a few months ago, Suning and Gome have unanimously accelerated the pace of their own online shopping malls, and now they have reached a similar level.

Therefore, it was also during this time period that Gome and Suning also posted "Spend Singles' Day together, Gome's 10 billion rewards are waiting for you!", "Take your family to visit Suning, a big surprise is waiting for you!"... Such a slogan was quickly publicized in major media.

Originally, it was just a battle of Tmall Mall, but now it seems to have become a collective carnival in the online commerce industry.

This battle is a bit big! (to be continued ~^~)