Age of Dreams

Speaking of Xiao Qi's investment in the United States, I have to mention the Zulily flash sale website.

In terms of money-making effect, Uber is definitely the most powerful. Now it is valued at 40 billion US dollars before it goes public. A superstar company with a valuation of 100 billion US dollars.

Even AirBnb, an online private room reservation website for travel, is more valuable than Zulily. This reservation website that has swept the world has already beaten major hotels into a panic, but it is very free. Like, known as "the best creative website in 2009", so its valuation has exceeded 30 billion US dollars.

In contrast, Zulily's valuation is only 10 billion US dollars, and it has only opened more than 20 large and medium-sized cities in the United States, which does not seem so outstanding.

At least compared to Xiao Qi's other companies, it doesn't have such good development potential.

But Xiao Qi never saw it that way.

The flash sale website can achieve a market value of two to three billion US dollars even in China, let alone in the United States and Europe. Usually multiplied by ten is the real value of Zulily.

There are not many ordinary people who do not like cheap and high-quality products, and there are not many people who do not like brand-name goods at reduced prices.

Although people in Europe and the United States are rich, their family burdens are not light. It is necessary for every housewife and young people to save some money.

And it just so happens that this group of people occupies the main force of consumption.

Zulily provides services for this group of people.

The more targeted the service, the more money you can make. In the future, this is called "targeting market segments".

But if you want to succeed, simply having an idea is not enough.

Therefore, when Xiao Qi founded Zulily, he combined the essence of several flash sale websites and special price websites in the former Huaguo to form a unique set of corporate policies for Zulily.

For example, because people in Europe and the United States generally have the habit of using mailboxes. So Zulily sends its more than 30 million users every morning pictures of various specials they like, attracting them to participate in two flash sales every day.

Zulily has a very large database. There are also many analysis experts, who try their best to analyze the preferences of each customer, and then use the most advanced computer programs to allow users to be attracted by the products sent in the past, and then actively buy special products.

Then, every picture that Zulily sends out is carefully designed and shot. It will never be crudely fabricated, and there is no more than one picture of a product. Even if the product is only 5 dollars, its details will be clearly photographed, and people will like it when they look at it.

It is precisely because there are so many exquisite pictures that there are not a few users who rush to buy specials for this purpose.

In addition, Zulily also used the secret of Zulily's success in the previous life - try not to purchase and sell products from large manufacturers, but to purchase products from small and medium-sized manufacturers with low prices but good quality.

Americans know more about advertising than Chinese people.

They also understand what's inside the products they buy. At least one-third of the price is to help pay for advertising.

There is actually not much difference in quality between big brands and small brands in the United States, and the quality of products produced by many small companies is quite good.

This is also caused by the quality supervision system in the United States. You cannot say that it is the self-discipline of factory owners. All businessmen in the world, except for the three ancient Confucian businessmen in Huaguo, Japan and Korea. Basically, there are only lower limits that you can't think of, and there is absolutely no lower limit that they can't do.

So the United States has seen through this from the very beginning. They have formulated laws very well, and it can be said that they are unreasonable and extremely harsh, so their factory owners dare not mess around.

Therefore, Americans still don’t need to use their brains when buying things, unlike shopping in Huaguo, where you need to be self-taught in many cases. Only by becoming an all-round powerhouse who attracts attention can we guarantee the quality of the things we buy.

Leave this aside.

For Americans. Since there is not much difference in the quality of the products of large and small companies, as a home purchase, cheap and practical goods will please them very much.

If we make some breakthroughs in the design process and make it look more beautiful and novel, then the public will like it even more.

In fact, more than 80% of the companies that Zulily cooperates with are such novel and creative companies. The better the small company, the more support it can get from Zulily, which also promotes the desire to become famous on Zulily. Many companies have racked their brains to design and create.

Such complementarity naturally brings Zulily a higher reputation.

Finally, there is one more point, which is also the big killer that Xiannv Company is very handy-logistics and transportation.

If you want to say that the patience of Americans is still very strong, they often complain that the courier in the same city has not arrived in seven days.

It would be unimaginable if this was changed to Huaguo after 2013 in the previous life, or the current Huaguo in this life.

Several private companies such as Shentong, Yuantong, Tiantian, Zhongtong, etc., all over the country, except for too remote areas, basically arrive in three days, and Jiangsu, Zhejiang and Shanghai can even be shortened to one day.

The speed of Xiaoyao Express is even faster. As long as you need it, you can receive the package you want in all first- and second-tier cities within a day. The prerequisite is that you pay enough for the freight.

As for the ones in the same city, that’s not to mention, it’s unimaginable that it’s less than 36 hours away from your home. Under normal circumstances, such as Xiaoyao Express, it won’t exceed 24 hours.

Therefore, after many Americans live in China for a period of time, they will call the American logistics system a dog.

Of course, there are many reasons, the biggest reason is the laziness of Americans, they do not do things very fast, and they are not very precise, especially in daily life, even they are like this, so naturally they cannot ask others how much they do. How efficient.

Xiao Qi understood that Americans would still like this fast and convenient life.

So from the beginning, Xiao Qi built a warehousing and transportation platform for Zulily. At the beginning, he only recruited Chinese and foreign students, and then he also recruited Japanese and Korean students. Anyway, people from these two countries are hard-working A little, still very good.

As for other people from Latin America, Africa, and Europe, Xiao Qi almost never recruited them. When he hired them to work, it was like inviting the elders to provide for them, and there was no benefit at all.

Therefore, Zulily has been sued by many associations in the United States, but the powerful Mario Law Firm helped solve everything. They once again proved their strength. As long as there is enough money, Mario Law Firm is the best friend!

Xiao Qi would rather pay a price that was several times higher than his salary, rather than hire lazy people, which made Americans a little surprised, but thinking about the hardworking Chinese people, they can understand.

Not only many people in the financial and business circles expressed their support for Xiao Qi, but even some people in the political circles also made remarks, saying that this is Xiao Qi's freedom, and others have no right to interfere.

So, this is the halo of the world's richest man. If it were another person, it would definitely not be so easy to pass.

Of course, there is another factor, that is, most of Xiao Qi’s recruits are American nationals, no matter where they come from, but they are already Americans. Xiao Qi only needs to hire Americans. If Xiao Qi only recruits It is not so easy for foreign students and green card holders to pass the test.

Due to various factors, Zulily is developing like a raging fire. The number of users in one year has exceeded 30 million, and the number of people who shop on Zulily every week exceeds 20 million. The data is absolutely amazing!

If it weren't for the fact that Xiao Qi hadn't developed a logistics network covering all large and medium-sized cities in the United States for the time being, there would be no problem with doubling this number.

It is said that the establishment of a logistics base in the United States is not much more expensive than that in Huaguo.

The logistics system originally relied on Zulily, but now it has increased investment by 5 billion US dollars. If calculated in this way, the management cannot even retain 1% of Zulily's shares.

So after discussion, they have agreed to separate the logistics system and operate it separately, and Zulily is only responsible for leasing, so the cost is very low, and it belongs to operating expenses, and there will be no large expenses, thus diluting their profits. shares.

The newly established logistics company is called Global Logistics Company, and its registered place is still in the International Financial Island. Xiao Qi directly injected another 5 billion US dollars into the company to continue to staking land in large and medium-sized cities in the United States, expanding its own logistics and Express system.

But this process cannot be sloppy, Xiao Qi estimates that if it is to be completely perfected, it will take about three years.

In addition, further manpower recruitment is also a problem.

But as long as he works hard, Xiao Qi also believes that sooner or later it will become the number one logistics and express delivery company in the United States.

At that time, whether it is Zulily or other companies that need logistics, warehousing and express delivery, they will have more room for development because of such a strong background.

Even global logistics companies can use their own warehousing and transportation systems to influence these companies in turn. Everyone is more integrated into a whole, and there will be no day of separation.

A group company can only become stronger and stronger if it becomes more and more united! (to be continued ~^~)