Ace Hollywood

The data provided by Shanying's brief announcement proved beyond doubt that Daniel's appeal far exceeded expectations.

Before the film was released, it was generally estimated that the actors' attraction to the film should not exceed 30%, mainly focusing on Russell Crowe, while Daniel Sandler overestimated at five percentage points, which is not a small number, such as Leading actresses like Connie Nielsen have almost zero predicted attractiveness. More numerically speaking, 5% is 1 million US dollars for the 20 million box office on the first day. This is Daniel's salary. Crowe contributes 24%, which is nearly 5 million on the first day, but he is working with DreamWorks. The salary set in the contract is 14 million, that is to say, from the perspective of box office return, Daniel is more worthy of investment than Crowe - of course, this calculation is meaningless, except to show that the forecasting agency recognizes Daniel's box office value .

What about the facts? Even though many forecasting agencies have been very optimistic about Daniel, they still underestimated him very significantly. 18% of people think Daniel prompted them to see this movie, which is only 8% lower than Crowe. Considering the two people's coffee status, it goes without saying how insignificant the difference is.

According to the data after watching the movie, 32% of people support Daniel as the best performer in the movie, and 43% support Russell Crowe. It seems that Daniel is much lower than Crowe, but the story of "Gladiator" It revolves around Maximus, and Commodius is just a supporting role and villain. Considering this, Daniel's approval rate of nearly 30% is already incredible. The more jaw-dropping statistics are in the back. Among the three elements that attract you most in "Gladiator", Crowe undoubtedly occupies the most first place, 43%. Daniel Sandler's number one is more than that of He is less, 32%. But Daniel occupies the second place far more than Crowe, accounting for 59%. This data means that, except for Daniel being the most outstanding, basically everyone else thinks that he is at least the second most outstanding. .

This is a statistic that makes Daniel proud.

Underestimating the appeal of Daniel Sandler -- the most important reason for predicting institutional failure.

Why does Daniel have such a charisma that no one knows?

Shanying believes that the forecasting agency's disregard for the influence of the Internet and the underestimation of Daniel's audience awareness are the most important reasons.

"This Hollywood actor who has all the conditions to become a super idol has gained unprecedented Internet influence in the past year or so. A very intuitive example is that our company observed that under Daniel's blog page, other More than 200 people have participated in the movie viewing activities spontaneously organized by online movie fans, all over the United States. As Daniel's excellent performance is well known, the scale of this activity is still expanding. We can think that in the next few days, there will be More Daniel Internet fans will go to the cinema to support their new idol.

Is the realization of Internet popularity a trend? We believe it is too early to draw conclusions. However, there should be no doubt that Internet popularity has its unique advantages in the dissemination of movies. It has the characteristics of small groups, high trust, and initiative. When you get movie news and promotional points from your online friends, You think it can be trusted, and then through the Internet, you can actively obtain more information about the movie-of course, including the release date and the material that the publicity company has given you to attract you to the movie theater.

In addition, through the analysis of the media data in the past year, Daniel Sandler's media attention is very high, which means that the audience's awareness of Daniel is not as shallow as everyone thinks. Prior to this, the forecasting agency believed that Daniel did not have enough convincing works,

But in fact, audiences are becoming more and more casual in watching movies, and their curiosity about Daniel and Daniel's good media image have become part of his box office appeal. "

This report could be an Internet enlightenment for Hollywood promotional distribution companies.

In Daniel's residence in Malibu, a not-so-thin book is placed on the coffee table. This is the full version of the report.

Melissa sat on the sofa and opened the form file on her notebook.

"Global's publicity strategy has undergone significant changes, and the focus has shifted a lot to you." Melissa pointed to the graph, "This is the data provided by Shanying Company. You really decided to let Fu Red came up to the stage?"

That was indeed the decision Daniel made months ago to get Fred and his web team out.

"We don't have the ability to supply blood to them all the time, so they must make a profit. And Fred is becoming more and more aware of his abilities and powers. We can't expect him to always like to help me in the dark in obscurity." Daniel's face was calm, he I've thought it through, "It's the best now. The data analysis company, their software, analysis theory, etc. are all provided by me. Fred has signed a business exclusion contract. I will give him 30% of the shares and let him dominate Shanying. For the company, he is not a greedy person in terms of money and vanity, which I am grateful for, so we can continue to cooperate, and that is all I ask for, that he can serve my career."

Melissa nodded, "Recently I've been really struggling, which is beyond my ability to adapt. Have you decided to meet Evan yet?"

"Melissa, I gave you a lot of extra work," Daniel smiled apologetically, "Evan's side is handed over to Fred, and I have already talked to Fred, as well as David and Mark. After that, if they can negotiate, then we will participate, if not, Google will not take any negative actions against their crown bloggers."

Evan Williams and Fred exchanged the topic of traffic monetization. This is a wasteland, and no one thinks it is something that needs to be kept secret, not to mention that Evan and Daniel's network team have communicated a lot. After Fred discussed with Daniel, or Daniel talked about some topics about traffic monetization, in fact, this topic is not unfamiliar to ordinary people. Several major social platforms in China, whether they are still alive or have died Yes, they are all having headaches for traffic monetization.

Daniel has also used some of their efforts, such as the VIP payment system, such as the reward system, as well as traditional advertising, group buying, cooperation with hotels, theaters, map providers, etc., social platform traffic export and online The docking of commercial platforms is actually the idea of ​​many social platforms. For websites like blogs, measures such as professional paid content and value-added services for VIP paid users are also important methods.

Daniel is not a professional, but Fred, who has Internet thinking, understands the significance of these things.

So Daniel feels that Fred is not a greedy person, which is enough to be thankful. He really didn't mean to keep these thoughts for himself-if he had, Daniel wouldn't tell him about them. He proposes that Daniel and Evan have a talk to fund the blogger, and Daniel and David together.

What Daniel hesitates is that playing the Internet is a money-burning job, but Fred doesn’t think so. As an emerging industry, Internet companies are relatively easy to be favored by investors. As long as blogs show their unique competitiveness, they don’t even have to be With a clear prospect of profitability, it will not lack investment.

The blog's troubles right now are largely because investors don't see its future -- it feels like it's gone down a dead end.

Melissa understands what Daniel is doing outside of Gladiator's publicity work, which makes her a little amazed by Daniel, but also increasingly feeling inadequate.

"The celebration party, right?" Daniel looked at his watch, then at the door, and Andy should be coming in.

"Gladiator" exceeded 100 million in 12 days after its release, and the forecast agency's forecast has increased from the original 150 million to about 220 million. Outside of North America, "Gladiator" has begun to be released in various countries. It also performed well. The UK, the largest box office, broke through 20 million US dollars in two weeks of release, and is expected to exceed 50 million in the end. The total global box office will exceed 200 million after the end of this week.

Universal's celebration party appeared as it should be.

As if he heard Daniel's speech, Andy walked in with a few sets of clothes, followed by Shelm.

"Versace?"

Daniel saw the conspicuous Medusa logo.

"Any other options, if you like Burberry, or, Givenchy?"

Daniel nodded. "I think so, Burberry, it doesn't look that exaggerated."

"You can't wear nothing and keep a low profile tonight."

Shrugging his shoulders, "It is precisely because of this that we need to keep a low profile."

Watching Andy turn around to get Burberry's suit, thanks to Daniel's maintenance of his own taste, these top luxury men's clothing companies are now working hard to publicize him. Burberry once provided him with sponsorship, but Versace is even bigger this time. , Givenchy, etc. are not far behind. The awards season is not long, and Daniel will surely gain something. At least the Teen Choice Awards, MTV Movie Awards and other awards, Daniel is still somewhat sure. These brands hope to use Daniel to convey the intention of youth and success. obvious.

"Tell Kevin, I've been too busy recently, please forgive him, we'll talk later."

Melissa stood up, ready to deal with business first, and later she had to go to the party together, but when she heard Daniel's words, it seemed that he had just remembered.

"Okay, see you later."

(ps: Thank you brother gg for the reward, continue to run naked)